The Transition to Postmodernism Essay - 3040 Words

The Transition to Postmodernism Works Cited Not Included Postmodernism is a difficult term to define, as it is evident in many different disciplines, such as art, literature, architecture, technology, and, the precise emerging moment of this movement is also hard to identify. In order to truly understand `Postmodernism, one must first identify with `Modernism and its subsequent decline which led to the appearance of the Post-modern ear. It is often suggested that Postmodernity is simply a continuation or advancement of Modernity. For example, Bauman, (Crook, Pakulski, Walters, 1992: p.2) claims that `Postmodernism is simply a replacement of classical Modern capitalist society. However, this assumption has undergone much debate†¦show more content†¦The sudden upheaval of Modernism was not wholly shocking, as it did offer some assurance as to direction this change was taking; modern societies were going to grow and differentiate. (Crook, Pakulski, Walters, 1992: p.2) This can be seen in Andersons text, Modernity and Revolution. In it, he evokes the arguments of Marshall Berman in All That Is Solid Melts Into Air, in which Berman shone light once again on the relationship between Modernity and revolution. Modernism is acknowledged as a `body of experience (Anderson, EL875) of which is universally and globally shared. Berman and Anderson reflect on Modernism in a positive way, underlining that it can unite all mankind. This movement, according to Anderson, would not only envelope experiences of adventure and development, but would also, as I mentioned previously, endanger all that we are familiar with, and thus, in Marxs words, all that is solid melts into air.(Anderson, EL875; p.317) Anderson questions the propeller of this whirlpool of change and identifies the initiator as socioeconomic modernization; these being social processes such as scientific advances and urbanization. These new ideas and visions allow each person to change and claim this new age as their own. Anderson distinguishes the connection between the terms `Modernity, `Modernization; and `Modernism. He states that `Modernity is the process which links the economics of `Modernization and the culture of `Modernism. This is theShow MoreRelatedPostmodernism Essay1696 Words   |  7 Pagesbut when society views changed from modernism to postmodernism this shook the structure of brand identity. There was a shift in the demographics of their customers, instead of a company just being a business that customers buy from, the customers have become â€Å"stakeholders† in the company and their brand identity. This is known as the shift from ‘live to consume’ to ‘consume to liveâ₠¬â„¢. This essay will analyze the process of branding and how postmodernism changed from ‘Live to Consume’ to ‘Consume to Live’Read MorePostmodernism: The Movement in Life Essay1263 Words   |  6 Pagesthe culture of this nation. 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JSTOR http://www.jstor.org/discover/10.2307/407304?uid=3739808uid=2129uid=2uid=70uid=4uid=3739256sid=55926687043 The authors of â€Å"Handke’s and Wender’s Wings of Desire: Transcending Postmodernism†, David Caldwell and Paul Rea disclose the polarities demonstrated in the film Wings of Desire through this articleRead MoreTheoretical Concerns Of Reflexivity And Subjectivity1614 Words   |  7 Pagesby being present in the research which in turn reflects the researchers’ direct engagement with this period. Bauman (2007) states that the postmodern context is highly fluid and calls it the â€Å"liquid modernity, a kind of unfixed and fluctuating transition between eras†. His argument is that we are still currently in an era where the traditional methods of who we are as researchers no longer applies; and the new methods are not yet fully in place. 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